I had the front row seat to observe this explosion of different companies that were using behavioral psychology to get people started with these games.Īnd so, I could observe some companies and some products were so good at changing consumer behavior very, very quickly and attracting millions and millions of users, while others weren’t as good. This was back in the day of Facebook apps. It was at the intersection of gaming and advertising, and this was about the time that the Facebook platform was just starting to hit its stride. Nir Eyal: Hooked came out of my experience with my last company. Would you mind giving us a bit of context of how that book came to life? In your first book, “Hooked” you taught companies how to build habit-forming products. Gennaro: Honored to have you with us Nir! I’ll take the chance to ask you a few questions that can benefit the FourWeekMBA community! We have the chance to interview Nir for the blog and ask him a few questions that might help you both from the business and personal standpoint. I already knew Nir for his book “ Hooked ” and ever since I’ve followed him, as Nir is the best resource when it comes to building up engaging products, and also a go-to source when it comes to behavioral design. I met for the first time Nir Eyal, at The Next Web Conference in Amsterdam, back in 2017. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.A psychologist shares the 7 biggest parenting mistakes that destroy kids' confidence and self-esteem.I raised 2 successful CEOs and a doctor-here's one of the biggest mistakes I see parents making.Like this story? Subscribe to CNBC Make It on YouTube! His latest book, 'Indistractable: How to Control Your Attention and Choose Your Life' (published by BenBella Books ) is out now. Nir's writing has been featured in Harvard Business Review, Time and Psychology Today. He writes, consults and teaches about the intersection of psychology, technology and business. Nir Eyal is a graduate and instructor at Stanford's Graduate School of Business.

It's their responsibility - as well as their right - to use their time wisely. While it's important our kids are aware that products are designed to be highly engaging, we also need to reinforce their belief in their own power to overcome distraction. One thing is for certain: Technology is becoming more pervasive and persuasive. Whether in a large corporation or in a small family, when we discuss our problems openly and in an environment where we feel safe and supported, we can resolve them together.

If there's one lesson to take away from this, it's that distraction is a problem like any other.

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